SELF: Introducing The Self Rotating Model

SELF: Introducing The Rotating Self Model ® (RSM)

A Living Framework for the Human Experience

Have you ever caught yourself saying,

“I don’t feel like myself lately”?

Actually, you’re not alone. And the truth is you are not alone. Within you, there is a dynamic, vibrant shifting and rotating self.

Many of us feel that inner shift, but lack the language to explain it. The shift (rotation) happens when one minute we are calm, the next minute we are angry. One moment we speak with compassion, the next we withdraw in silence. These changes are not failures. They are signals.

And what if I told you, respectfully, gently, and with conviction, that what modern psychology taught us about the “fixed core self” may not tell the full story?

2025 All Copyrights Reserved – Dr. Abraham Khoureis

Because the truth is: We rotate.

We all have a built in rotating self with a clever, smart, witty conductor and orchestrator core self, and for this research, I am coining the term and naming it, Nafsieu.

Yes, dear colleagues, leaders, scholars, friends and readers.

Internally, we are rotating beings, biologically, emotionally, spiritually, and creationally equipped to express different dimensions of our truth in different moments.

Just as the ears listen,

the eyes see,

the tongue tastes,

the hands touch,

the nose smells,

and the mouth speaks,

the self rotates.

And when it does, it brings forth the self most suited to the task at hand.

That elegant motion, the living rhythm within, is what I call the Rotating Self.

At the center of this motion is a deeply intuitive presence. I named it Nafsieu.

It is the ethical orchestrator of your inner world. Not your ego, not your mood, not your attitudes, not your emotions, not your image, nor your persona, it is your inner wisdom.

How It Works? 

When a particular role is needed, the self that carries it moves into the center and takes its place, plays its role and exits. It steps forward with purpose. That is the moment of rotation. That is the beauty of Nafsieu.

Rotating around Nafsieu are not many selves, but one extraordinary self with countless possibilities, each prepared to serve a distinct role when called. These expressions are not fragmented identities as currently suggested, but purposeful manifestations of the same core.

Imagine it this way: just as the eye can perceive thousands of images, the nose can distinguish thousands of scents, and the ear can recognize thousands of sounds, so too can the self respond in thousands of nuanced, intelligent ways. All from one source. All guided by one source.

Each appears when summoned.

Each steps back when its work is done.

Each contributes to a more whole, honest, and humane self.

The Rotating Self Model ® (RSM) functions through this simple but profound cycle:

  1. Nafsieu senses the moment, emotionally, ethically, spiritually.
  2. It rotates the appropriate self forward.
  3. That self when activated, it emerges, it expresses, it leads, listens, protects, speaks, or pauses.
  4. It steps back when no longer needed, allowing the next self to rise.

This is not inconsistency.

This is divine choreography.

Unfortunately, modern scholars, many limited by secular constructs and blind to intelligent design, dismissed and interpreted the self as fragmented or irrelevant. Most psychological frameworks saw these shifts as problems to be solved with therapy, many failed to heal. They missed the truth: that the rotating self is not only real, but purposeful, ordered, and biologically aligned with the human experience.

RSM challenges this misunderstanding. It corrects the injustice done to our understanding of the dynamic self. In the SRM, I am proposing the self as what may be our sixth or even seventh sense, a sense that allows us to ethically and emotionally navigate the world with internal coordination.

This is not just a leadership tool. It is an innovative model for:

  • Modern psychology
  • Self-development coaches
  • Behavioral scientists
  • Organizational leaders
  • And any human being longing to understand their own shifts without shame.

I hope through the development of The Self Rotating Model ® to offer you answers, and overdue recognition of the components of your SELF that were never broken… just rotating.

It is a return to something real, sacred, and quietly powerful.

SELF: Introducing The Rotating Self Model ®

Coming on July 15, 2025.

With compassion,

Dr. Abe

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