Mixing Business and Pleasure
President Trump’s failure to regain the position of the presidency was (in addition to many reasons) primarily, because he opposed the institution (Deep State) and promoted his own private brand within a governmental setting overshadowing the institution.
So, in order to claim its power, the institution exercised its influence and fought him using all of its might, and barely succeeded.
A sad day for democracy and a good day for the institution.
Lesson learned: Mixing business and pleasure sometimes may work in your favor. When faced with a collapse, the institution is very pragmatic in keeping its culture intact.
Live and learn.